A couple of months ago, I was asked to contribute to an upcoming book being written by a team of really smart people inside of IBM. Since I like being in the company of really smart IBM people, I accepted!
My task is to describe the cultural impacts of social networking in business, both inside and outside the firewall. The catch is that it all has to be original and unpublished material. I only know so much, so of course, I want to talk to YOU! I am especially interested in getting international (non-US) experiences and learning about different tools or sites that may be prevalent in different countries. The idea is to describe the business implications and transformational opportunities that Social Networking can bring to companies and their employees.
I have been tasked with answering the following twelve questions:
- What Social Networking tools are available for business people? (eg. LinkedIn, Covestor, Stockpickr, Vestopia, TED, Xing, etc. )
- What is the value of Social Networking tools?
- Why do people use these sites (for example LinkedIn)?
- Why tools like Facebook that started as a college tool are gaining popularity with business people?
- How social tools impact companies at the business level?
- What is the value of adding Social Networking and communities tools or services to a companies web site?
- Are Social Networking communities becoming stronger influencers than traditional “loyalty programs”?
- What companies are loosing for not embracing Social Networking?
- How employees can benefit from Social Networking tools?
- Can social tools help create a sense of teaming and camaraderie that sometimes business lack?
- Why employees should be encouraged to use Social Networking tools inside and outside of the enterprises?
- What employers have to gain from Social tools?
If you have a unique perspective, funny experience, or great story that would fit under this topic and would be willing to be interviewed for the book, please leave a comment. I’m looking forward to hearing from everyone!
December 9, 2008 at 11:10 am
Hi Laurisa,
I’m just starting a Social Media project in a customer. I’ll be sharing the hole experience! We’ll keep in touch!
December 16, 2008 at 9:08 pm
Hi Pere, please let me know if you have information you’d like to share. I’d like to hear about social networking sites that are popular in Spain and how your customers plan on using them, both inside and outside of the firewall. Saludos!
March 14, 2009 at 9:02 pm
Hi Laurisa! So sorry for the late answer! Think I can share with you 2 experiences: our own experience with Lotus Connections, Twitter and Facebook and one public sector customer on where I’m socializing the navigation of their applications. Hope it can help you if you are still interested. On twitter I’m @peremg! Saludos!